I’ve spent a lot of time over the last ten years or so trying to figure out how the art of storytelling has entered into such a prolonged decline. Any art form goes through swings and roundabouts, of course. Mediums ebb and flow. Trends are just that, trendy, and the public rarely hews to them for a long time. However, beginning somewhere around 2012, stories in all forms began to slip in quality in pronounced, drastic ways.

It began with novels and comics, where most storytelling trends begin. These are low risk mediums outside the mainstream, where experimentation is quick and cheap. However, over time this bizarre collapse in quality began to spread. What happened? Was it some kind of mass psychosis? A conspiracy of cultural revolutionaries? Perhaps the Aztecs were right after all and 2012 was just the end of the world as we knew it.

I have not been alone in my quest to understand the change in culture. Many, many other people have tried to analyze the trends and crack the code and, over the last five years or so, a few conclusions have been reached.

First, and most importantly, it’s not just a question of a decline in talent, although a certain amount of that has certainly taken place. However, some of the people producing terrible stories have produced excellent work in the past. Now they do not. Furthermore, the ebb and flow of talent is a part of any artform but this kind of collapse in artistic merit far outstrips the norm. So there has to be more to it than a question of talent.

Most pundits suggest artists have fallen into the grasp of a political ideology, a form of Marxism that reduces stories to a myopic obsession over the oppressed and the oppressor. This singular focus squeezes out many of the typical elements of good story. Character details, choices, consequences and more are all obscured behind the grandiose narrative of terrible, oppressive society and the virtuous but downtrodden masses.

There’s merit to this notion as well, because any kind of orthodoxy like this is going to put blinders on creatives that strips them of their ability to think artistically about their story. However, many great artists have fallen into this orthodoxy and still told great stories. This could even be a kind of Peter principle. Only so many good storytellers are out there and the bad ones are more vulnerable to this kind of groupthink, so we will see more stories toeing the party line doing terribly. While I think this is a factor I don’t think it’s the whole story.

About a year ago I wrote about the Empire of Southern California, which I believe is another part of the puzzle. If you want the full details you can read about them in the linked post but the highlights are simple. Most of our storytellers come from a handful of isolated, insular cultural centers like SoCal or university campuses. That limits their experiences to a very narrow sliver of real life. As a consequence they’re unequipped to tell stories that appeal to the majority of people. I still think that is the case. But when I wrote that blog post I said I still didn’t think I had all the pieces of the puzzle.

You may suspect, based on this long introduction and the title of this post, that I believe I have the missing piece.

If you did suspect this, you are correct.

In 1937 a man named Napoleon Hill published a book titled Think and Grow Rich, a book that has had a profound impact on American culture in the roughly ninety years since it was published. That may come as a surprise to you, since most people I’ve spoken to have never knowingly heard of Hill or his work. The reality is, they have heard his work. They just don’t know it.

The truth is Napoleon Hill’s schools of thought have infiltrated a breathtaking swath of modern American thought. Everything from self help to multilevel marketing groups draw on his ideas. Many self styled “Christian” preachers actually draw on his ideas as gospel and many of the most powerful and wealthy denizens of Silicon Valley, Hollywood and DC swear by some variety of Hill’s theosophy.

The high priestess of Hill’s religion is known to practically every American and she wields incredible power among the nation’s largest cultural power brokers. If you haven’t guessed who she is I’ll give you a hint. She owns her own TV network, which she uses to promote Hill’s gospel on a regular basis.

Her name is Oprah Winfrey. She calls herself a Christian but what she preaches is the power to manifest. So what does that mean and why is it bad for storytelling? Let’s break it down.

The technical term for Hill’s theosophy is New Thought. It contains ideas which he updated for the modern age but they are not really very new. Since New Thought is a clunky term I am generally going to abbreviate it to “manifesting” or “affirmation” as these are the core ideas of the movement. The basic idea of manifesting is that you can think about a thing and reality will warp around you until it becomes real.

This is possible because you are divine.

Let me stress that I am not exaggerating nor am I making a joke, manifesting is a theological assertion grounded in the belief that all things are fragments of the divine and the divine is what creates the world we see around us. Since we are supposedly divine we have within us the power that creates the world. All we have to do is become aware of that power then apply it by manifesting the world we want to live in. In short, we can think and grow rich.

The simplest way to do this is with words. Affirmations are generally cited as the easiest way to begin exercising the power of manifestation. Repeating phrases like “I am healthy” or “I am loved” over and over supposedly sharpens one’s powers until these simple truths manifest. To do this we must be in touch with the divine. 

To get in touch with the divine we have to vibrate at higher frequencies, which bring us closer to our true natures. We vibrate at higher frequencies when we experience joy and love, so we focus on those emotions, we affirm ourselves and the world itself bends to our whims. It might sound like there’s more to it than that but there’s really not.

This is because affirmations and manifesting are fraudulent ideas.

However, many, many people have bought into this fraud and believe it whole heartedly. Oprah isn’t the only one. Again, it has wormed its way into a huge number of places. I’m not going to break all of that down in this blog post. If you want an introduction to the history of the New Thought movement I recommend Melissa Doughtery’s book Happy Lies, which I read as my starting point for understanding the concepts.

What’s important for today’s topic is the effects that an affirmation mindset has on creative work. In my experience, they are entirely toxic.

The first, greatest example of that is the demand for positivity. Now in general the concepts of joy and love do not have to equate to positivity but in creative circles that is an association that has become very pernicious. When a creator is discussing a story their thoughts tend to hinge on how positive the discussion is.

Creators of failed projects will often blame their failure on the widespread discussion of the weaknesses of their project. Talk around many of the recent flops in the realm of scifi and superhero franchises are good case studies. The failure of Star Wars projects like The Acolyte or DC films like The Flash are often blamed on Internet critics spreading negativity. Conversely, people who speak highly of projects are credited with positivity. They are trying to help the project manifest, so they are viewed kindly.

All this means that the creators of failed projects cannot hear any kind of needed, critical feedback. This, more than anything, is the greatest weakness of the affirmation mindset regarding creativity. A creator who cannot stand critical feedback is already a failure. Let me reiterate, if you are trying to manifest a successful story you will fail. Just sitting and muttering to yourself is not the way to make a story come about, you must work relentlessly and be open to feedback, revision and hard, hard work.

Things only get worse from there.

If anyone who achieves a state of joy and love is uniquely in touch with their divine nature then anyone who contradicts them is a blasphemer. Clearly, they aren’t in touch with the divine. After all, if we all are shards of the divine spark when we are in touch with the divine we should all agree. In this way affirmation culture is given a pass for viewing anyone who contradicts it as evil. Far from god. Worthy of any and all condemnations that fall upon them.

Many people have noted the hostility of creators towards audiences over the last decade or so and with good reason. However, the source of this hostility is often blamed on mundane factors. An entitled background. Cultural siloing. A lack of appreciation for the economic realities of the situation. However, since learning about the details of manifesting, my view on the situation has changed radically and I now believe it’s much simpler. Most creatives view their critics as ontologically evil because by taking issue with mainstream creators in any way they are resisting attempts to manifest the divine.

Thus the rift between creator and audience widens.

Yet at a fundamental level, even if the impulse to fight with critics and vilify feedback were resisted I don’t think the gap between affirmation culture and American culture could ever close fully. (I stress American culture here mostly because it is American culture that has gone through a nosedive in the last decade.) It is true that in American culture there is a spirit of exceptionalism, that we are special. However, the notion that we have all we need within us already, that the spark of the divine will change reality if we only attend to it, runs contrary to our culture at large.

Americans value hard work, hustle and adapting to circumstance. American men, in particular, are always on the lookout for the next thing coming up in the world around them. The idea that we magically have everything we need within us already is highly counterintuitive to us. That has created an ever growing rift between the culture at large and our storytellers. Feedback on the technical shortcomings of story craft will not close that gap.

The idea that words can change reality is very intoxicating to the creative mindset. Making your way through the world by artistic craftsmanship is incredibly difficult and those who achieve it might really feel like they’ve cracked some cosmological secret. As someone still looking for a way to break out from the pack, I sympathize. 

Yet it’s not true.

The people who have become drunk on manifestation as the secret to success, wealth and virtue have strayed far from reality and that makes them dangerous in more ways than one. In the arts, it puts them at odds with their audience and unable to improve. Thus, their work rots on the vine. As with many issues caused by misguided religious movements, correcting the errors will take time, patience and grace from men and God. The first step is realizing the problem is there. The next will depend on the individual.

Every person tries to usurp reality in their own small ways. Find where you’ve done it and get back in touch with the way things really are. Then make the best work you can while confronting your shortcomings and, most importantly, don’t fall for the false promises of affirmation culture. It will take a long, long time but eventually things will change.