Boutique Writing

These days the idea of having something made for you is becoming more and more popular. Artisanal beer, boutique clothes and Etsy handicrafts are very popular with consumers. Writing has always had a certain aspect of hand craftsmanship in the care and effort put into any good piece of writing. But the modern era has turned mass communications from a very narrow field into something anyone with an Internet connection can do. Communication, once a very personal activity, has become one of the most impersonal things we do.

On top of that, writing a story is a bit of a selfish endeavor. It requires you to sit down and work out exactly what you want to say, how you want things to happen, then polish every bit of it until you are satisfied. It’s personal and creative and, while those are things common in boutiques, it’s not necessarily a process easily shared. How would you even go about making money off of it?

Well, recently the website Patreon has come to prominence in many Internet based creative circles. The service is basically a cross between subscription billing and crowdsourcing, allowing a creator and his (or her) audience to receive support directly from whatever audience is interested in his or her work and communicate directly with that audience. There’s not many writers supporting themselves on Patreon, partly because not many writers support themselves by writing at all but partly because writing doesn’t mesh well with the Patreon format.

Or, more accurately, the Patreon format doesn’t mesh well with the average writer.

You see, Patreon is essentially a digital storefront, a place where people can sidle on in and belly up to the counter and chat with their favorite artists. Being on Patreon is a bit like being a portrait artist on a boardwalk in a tourist trap. You sit, you draw, you chat up anyone who comes close. The only difference is where in the process they pay you. But most writers, myself included, are introverts who spend most of our communicative energy on whatever we trying to write. And we’re a touch on the secretive side. Yes, workshopping a writing project is important to making it the best it can be. But at the same time, revealing a lot about your story to your audience ahead of time isn’t a good way to tell stories. And letting your audience influence your story too much is a good way to loose the distinctive voice and style that attracted them in the first place.

Then there’s spoiler culture. Where a comic artist – a very common breed of Patreon user – might be able to showcase covers or character design work without revealing too much about a story, a writer doesn’t have that kind of work on hand. Character bios or plot outlines are going to give a lot about your story away and audiences these days are trained to despise that kind of thing. Patreon for writers can’t be a spoiler hub but the service screams for some kind of reward to share with your audience in exchange for following you. Yes, above and beyond what you already do.

Some have suggested having multiple ongoing storylines that your Patreon supporters can vote to advance but I know that personally I’d have a hard time producing the best quality story I could if what I wrote was at the whims of the audience and likely always changing. Plus I would imagine your supporters would ebb and flow depending on whether you were advancing the story they wanted at any given time. Viable? Maybe for some but not many and certainly not me.

Writing advice is very common on the Internet, I give it away free as do many others, so that’s not the greatest way to carry on a dialog with your audience. There might be a market for people interested in editing but that is very time consuming…

Is boutique writing a viable way for a writer to make a living? It doesn’t seem like it is right now, not because the infrastructure isn’t there but because the craft hasn’t evolved to meet the possibility. In the future it might become one. I haven’t cracked the question yet, and I’m not in any hurry to experiment, but if you figure something out be sure to share with me. I’d love to hear it.